We build the commercial systems, positioning and AI-enabled ways of working that let ambitious B2B companies scale beyond founder instinct.
Every installation leaves your company more capable than we found it.
Every startup eventually reaches the point where founder instinct stops scaling.
"We raised $5M and nobody understands what we do."
"Our pipeline is completely random."
"Marketing is a bunch of disconnected experiments."
"AI is everywhere but my team isn't actually using it."
"I need to hire a VP Marketing but I don't know what the machine should look like first."
Paloma Ventures installs the commercial infrastructure required for the next stage — sharper narrative, stronger growth engine, more intelligent organization.
Led by Hilee Avrahami — former CMO at Zoomin (acquired by Salesforce), Alcide (acquired by Rapid7), Jigso, and Velotix. 20+ years building commercial engines from the inside across cybersecurity, AI, and data.
Great companies are not built on one advantage. They build interconnected systems that create momentum. Each engine is a focused installation — handed over to your team to run.
Category leaders do not wait for attention. They shape the conversation. We help founders develop the ideas, narratives, and distribution systems that turn expertise into market authority.
Your company becomes known for the problem you solve.
Complex innovation requires a simple, compelling story. We transform technical products and ambitious visions into narratives that customers, investors, and teams understand immediately.
A story that creates alignment and drives action.
Early growth comes from founder instinct. The next stage requires systems. We build repeatable go-to-market engines that connect strategy, execution, and measurable growth.
A growth engine built for scale.
AI is not another layer added to existing workflows. It is a new way of operating. We help companies redesign marketing and growth around AI-native systems that increase speed and leverage.
A company built to move faster in the AI era.
Every engine follows the same four-phase process. Defined problem. Direct access. Built with your team. Handed over clean.
Define the specific commercial problem, success criteria, and timeline. Not a vague mandate — a scoped outcome with clear inputs and outputs.
We work directly with founders and leadership teams. Embedded, not external. Access to the real decisions, not a filtered view of them.
Every system is built alongside your people. They understand how it works because they built it. No black box. No dependency on us.
Full documentation. Full ownership. Your team runs it from day one after handoff. We exit cleanly. The engine stays.
Each installation starts with a specific commercial problem and a defined timeline. Not a vague mandate — a scoped outcome.
We work directly alongside founders and leadership — embedded in the company, not advising from a distance.
Every engine is built with your people, not handed to them. They understand it because they built it.
When the installation ends, the engine stays with you. Fully documented. Fully owned. No retainer required.
A brilliant strategic thinker capable of adding value and insight to any startup or company of any size. Her ability to think strategically while retaining passion for the day-to-day is an unusual and valuable combination.
Hilee combined strategy and leadership across our marketing activities — from physical to virtual events — providing insightful guidance and hands-on effort with results across multiple touchpoints.
From day one, she was an integral part of our marketing team. Hilee approached our work together with incredible energy, professionalism, and creativity.
Paloma Ventures was created from years of experience building and scaling technology companies from the inside. Led by Hilee Avrahami — former CMO at Zoomin (acquired by Salesforce), Alcide (acquired by Rapid7), Jigso, and Velotix — with 20+ years across cybersecurity, AI, and data.
We do not deliver marketing projects. We build the systems behind companies that want to lead. Every installation is designed to leave the company stronger and more self-sufficient than before.
The future belongs to companies that combine human creativity with intelligent systems. Paloma Ventures helps build them.
Work With Us →If you have a specific commercial problem and want to understand which engine is the right fit, let's talk. Direct. No pressure.